Spotify Ads Manager Is Raising the Bar. Here’s Why We’re Tuning In

ByMaddie Luévano

Spotify Ads Manager empowers marketers to launch campaigns with greater precision, deeper insights, and stronger creative control.

In today’s evolving digital landscape, audio has emerged as one of the most immersive and high-impact channels for building brand connections. And with more than 615 million listeners worldwide, Spotify continues to lead the way, giving advertisers direct access to audiences in moments that matter.

Over the past year, Spotify has elevated its self-serve offering with Spotify Ads Manager, a powerful evolution of its former Ad Studio platform. From our hands-on experience running campaigns, the impact has been clear: objective-based campaign structures, streamlined ad creation, smarter audience targeting, and more advanced measurement capabilities have made Spotify advertising more strategic and effective than ever before.

Let’s break down the improvements that are giving marketers the confidence to invest meaningfully in streaming audio.

Objective-Based Campaigns that Better Optimize for Your Goals

Spotify Ads Manager lets you tailor campaigns based on 3 specific business outcomes, helping you align creative and delivery strategy from the start.

Awareness : Maximize reach and impressions with audio or video campaigns that introduce your brand to new audiences. Ideal for launches or top-of-funnel messaging.

Consideration: Drive engagement—like clicks or listens—through campaigns designed to deepen interest and move users closer to action.

Conversions: For performance-driven goals, Spotify now supports conversion tracking tied to website visits, sign-ups, purchases, and more—providing clearer attribution and easier integration with your broader media strategy.

With the right objective in place, your campaign becomes more focused, more efficient, and better equipped to deliver meaningful results. (And if you need support aligning those objectives with your larger marketing plan, we’re happy to help!)

Creative Formats Built for the Listener Experience

Spotify Ads Manager supports a range of ad formats that integrate naturally into the user experience:

Audio Ads

  • Short-form audio placements with a clickable companion banner
  • Upload your own creative or use Spotify’s built-in tools to generate professional-quality voiceovers and background tracks

Video Ads

  • Served only when users are actively engaging with the app, ensuring high visibility
  • Formats range from short Canvas videos that are visual complements your Audio spot, to Opt-in Videos and Takeovers of up to 30 seconds, that offer full-screen brand impact (just like standard programmatic video and CTV ads)

Display Ads

  • Overlays and companion banners that accompany your audio or video placements
  • These are complimentary visuals, that don’t cost anything extra, but are highly recommended to reinforce your message and drive additional engagement

Together, these formats give you the flexibility to match your message to the moment, capturing attention and driving action without disrupting the listening experience. 

Precision Targeting Based on Real Listening Behavior

Spotify’s enhanced audience targeting has been one of the most meaningful upgrades over the past year. With access to real first-party data, advertisers can go far beyond broad demographic categories.

Targeting options include:

  • Genre preferences and listening behavior
  • Contextual moments like working out, studying, or commuting
  • Device usage, time of day, and content type (e.g., music vs. podcasts)

These upgrades allow for greater personalization, better timing, and higher relevance, making Spotify Ads Manager a smarter tool for reaching the right listeners, at the right moment.

Measurement and Optimization: Make Every Impression Count

Another standout improvement over the past year has been Spotify’s evolution in campaign measurement. Ads Manager now supports deeper tracking capabilities, including:

  • Web and app conversions (purchases, downloads, sign-ups)
  • Page visits and user journey data
  • Completion and click-through rates

This data doesn’t just help evaluate campaign success—it helps refine strategy. At Gigawatt Media, we use these insights to drive optimizations and extend the impact of your Spotify investment as a part of any cross-channel media effort.

Let’s Build Your Spotify Campaign

Spotify Ads Manager gives you the tools to launch campaigns with precision, insight, and creative flexibility. At Gigawatt Media, we help you make the most of them.

Over the past year, we’ve partnered with brands to run high-performing Spotify campaigns—developing audience strategies, aligning objectives with media goals, and optimizing performance across the funnel. Whether you’re building awareness or driving measurable results, we ensure your campaign is set up for success.

Ready to make some noise on today’s leading audio platform? Contact us to get started.

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