Higher Education

Inspire, inform, and enroll with precision-targeted media that moves students and institutions forward.

Whether your goal is driving enrollment, boosting program awareness, engaging alumni, or promoting student loan solutions, Gigawatt’s integrated media strategies help colleges, universities, and education partners reach exactly the right audience—from first-year hopefuls to lifelong learners—positioning your brand to outshine competitors and become the first and only choice for your ideal students.

What We Offer

  • Enrollment-Focused Strategy – Campaigns designed to guide prospects from awareness to application, using data-backed insights that align with your institution’s goals.
  • Pinpoint Audience Targeting – Reach students, parents, alumni, and educators using demographic, geographic, and behavioral data—plus custom segments like academic interests, income level, and graduation timelines.
  • Premium & Trusted Media Placements – Your brand appears alongside high-quality content and platforms where your audience spends their time—boosting credibility and engagement.
  • Real-Time Performance Insights - Track applications, inquiries, and conversions with clear, actionable reporting so you can optimize your campaigns and prove ROI.

Digital Media Products for Higher Education

From building awareness to filling classrooms, our media products are designed to meet prospective students and stakeholders where they are.

Programmatic

Deliver tailored messages across streaming platforms, CTV, and top-tier publisher sites based on academic interests, intent data, and geographic reach.

Paid Search

Capture high-intent prospects searching for programs, tuition info, or campus life with optimized search campaigns that drive qualified clicks.

Social Media Advertising

Engage with prospective students, parents, and alumni across Instagram, Facebook, and LinkedIn with creative that fits each platform’s culture. Use gated content, downloadable guides, and retargeting to convert interest into action, nurturing prospects through the decision cycle. Amazon Ads and Google Shopping. Leverage powerful first-party data and dynamic creative to capture shoppers at the exact moment they’re ready to purchase—whether you’re outpacing fierce online competition or driving in-store sales.

Digital Out-of-Home

Own high-traffic zones like transit hubs, campus-adjacent areas, and education fairs with geo-targeted placements that build local awareness.

Specialty

Unlock Amazon’s exclusive DSP to reach prospective students using its unmatched first-party data—delivering targeted digital and video ads across Amazon.com, Prime Video, Twitch, IMDb, and more. Connect with them on the channels they trust, watch, and love most. ones like transit hubs, campus-adjacent areas, and education fairs with geo-targeted placements that build local awareness.