Opportunity for Out-of-Home
Combine the scale of outdoor advertising with the precision of digital audience targeting.
With robust timing and advanced targeting tools, programmatic digital out-of-home gives advertisers more tools to optimize ad delivery and impact consumers on the move.
Benefits of Digital OOH:
- Scale with ease: reach audiences in all major markets across a multitude of out-of-home vendors and digital display types.
- Enhanced targeting: apply the same valuable data used for online media planning to inform location and audience targeting for a more unified, efficient digital OOH campaign.
- Flexible features: greater control over timing and budget allocation, plus the opportunity to maximize delivery during select hours, days and other key campaign timeframes.
- Adapt in real-time: deliver relevant messaging, updated in real-time based on market conditions like time of day, weather and sports scores, similar to online contextual targeting.
- Coordinated cross-device: seamlessly align OOH with mobile, digital, video and other programmatic solutions to drive better results across an entire media plan.
What We Offer
Powerful Reach
through industry-leading partners, with the most comprehensive OOH networks.
Advanced Optimizations
through our proprietary approach to optimizing OOH media plans, trafficking, and targeting.
Transparent Reporting
with details on prime locations, impression delivery, audience impact and more.
Integrated Solutions
aligning OOH, mobile ,display and video to drive better results.
