Blog
YouTube and Google’s new Demand Gen campaigns may look similar, but they serve very different purposes. YouTube remains the go-to for video-first storytelling and awareness, while Demand Gen expands reach with AI-driven targeting and placements beyond YouTube. This guide breaks down when to use each to get the most from your Google Ads strategy.
Discover how Spotify Ads Manager is transforming digital audio advertising. From advanced targeting and conversion tracking to streamlined ad creation, learn why more brands are investing in Spotify ads to drive awareness, engagement, and results.
Programmatic advertising runs on data — but knowing which metrics really matter (and when) is what makes a campaign stand out. This guide breaks down our key KPIs to help you zero in on what best drives results.
Explore the key differences between Google Search and Performance Max—and learn when to use each to maximize campaign performance.
Gigawatt Media’s Adam Parikh shares how smart, strategic media buying can turn ad budgets into true business growth on the Business Ninjas podcast.
Strategic audience targeting remains the foundation of Programmatic advertising success. Learn more about the core data types and why knowing how to use them is more essential than ever in today’s evolving media landscape.
With powerful targeting tools and verified audience data, discover why LinkedIn Advertising is becoming the go-to platform for reaching decision-makers in 2025.
Quick guide to common programmatic ad sizes including display, mobile, native, audio, video, CTV, and out-of-home.
What is it? How can my brand or agency use it? What is the minimum I can spend? Answering these questions and more to help you get the most our of programmatic ads.