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Gigawatt Media

Author: Maddie Luévano

Digital Audience Targeting

Programmatic Foundations: Digital Audience Targeting

Strategic audience targeting remains the foundation of Programmatic advertising success. Learn more about the core data types and why knowing how to use them is more essential than ever in today’s evolving media landscape.

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  • Products
    • Display
    • CTV/OTT
    • Video
    • Audio
    • Native
    • Mobile
    • Paid Search
    • Paid Social
    • Digital OOH
  • Services
    • Agency Services
    • Brand Services
  • Industries
    • Outdoor Hospitality
    • Sports & Events
  • Knowledge Center
    • Blog
    • Case Studies
  • About Us