Our promise of media expertise starts with our people

About Us

We believe programmatic media should be accessible to any advertiser. By blending people expertise with leading ad technology, we help our clients build their brands, reach new customers and get measurable results.

To learn more about our people passions and tech that drives us, click on a team member profile below.

Adam Parikh

President | Founder

About Adam

TOP TECH
Excel, Spotify, Noise Cancelling Headphones, Philips Hue, Reddit

PEOPLE LOVES
Family, Swimming, Pro Cycling, Sneakers, MCU

RESULT
The continued advancement of advertising technology and evolution of media buying practices have kept Adam motivated throughout his 20-year career. Strong relationships with clients, employees and vendors built on mutual respect and successes are the core principals he works to embody daily. When he’s not pouring over data in Excel or indulging in Minecraft with his kids, you’ll likely find Adam swimming laps or grabbing a bev at the Milwaukee Athletic Club.

Read More

Maddie Burke

Account Manager

About Maddie

TOP TECH
Hulu, Pandora, YouTube, TikTok, Excel

PEOPLE LOVES
Family, Puppies, Baking, Pizza, Basketball, Wine

RESULT
Drawing on five years of ad operations experience, Maddie’s strong technical background is evident in every aspect of media planning, as she boasts a proven track record of orchestrating highly effective multi-channel marketing campaigns. By combining her strong understanding of media strategy with a commitment to prioritizing client goals, she strives to ensure that campaigns are designed to connect with right audiences through the right channels and deliver optimal results. Maddie’s favorite things include cold brew coffee, her two puppies, and Milwaukee Bucks Basketball. Most evenings you can find her in the kitchen testing out a new recipe.

Read More

Marina Koeppen

Media Buyer

About Zak

TOP TECH
Instagram, Pinterest, SNKRS, Netflix

PEOPLE LOVES
Family & Friends, Cars, Sneakers, Photography, Food

RESULT
With seven years of valuable experience in the automotive industry, Marina has honed her skills in vehicle product marketing and social media management. Her strong attention to detail and broad understanding of various media platforms continues to be a strong asset in managing multi-channel campaigns to achieve the best result. Outside the office, you'll often spot Marina with a camera in hand, capturing moments and indulging in her passion for cars.

Read More

Zakaria Fitouri

Media Buyer

About Zak

TOP TECH
Netflix, Instagram, PlayStation, YouTube

PEOPLE LOVES
Family & Friends, Drawing, Fitness, Travel, Beach, Coffee

RESULT
Building on his experience in digital marketing and online retail, Zakaria has cultivated a multifaceted skill set encompassing technology, social media, and e-commerce. His intrigue with the intricacies of digital media and eagerness to delve deeper into the industry has been a great asset in developing thoughtful and strategic programmatic campaigns. When he's not at the gym, you'll often find him enjoying a cup of coffee, channeling his creativity into sketching portraits.

Read More

Andrea Parikh

EVP | Marketing | Insights

About Andrea

TOP TECH
Spotify, Vivino, Google Home, Dropbox Paper, Target Circle

PEOPLE LOVES
Wine, Kids, Book Club, Barre, Home Renovation

RESULT
Prior to Gigawatt, Andrea made a career productizing data and programmatic solutions that are revolutionizing the way marketers use Out-of-Home. Her in-depth knowledge of audience insights, media strategy and attribution solutions has helped evolve Gigawatt’s business, as we strive to offer best in class solutions that enhance media strategies & results. As a born project manager, Andrea prefers to have a list and a plan for 80% of her life--for the rest of it, you’ll find her stocking her wine cellar, chilling with her tribe or chasing her kids.

Read More

Our Story

Gigawatt Media was founded by Adam Parikh in 2019, drawing on 20 years of internet marketing experience managing paid search, PPC, SEO and programmatic campaigns. Beyond roles with both direct brands and agencies, Adam has also served as a professor of Internet Marketing at UWM and the president of Milwaukee’s Interactive Marketing Association (now 414 Digital). This wealth of experience led to the opportunity for Gigawatt Media, which was built on the foundation that leading programmatic media solutions should be accessible and successful for any advertiser.

Today our company has evolved but our approach remains the same. We prioritize education and curiosity to excel in our rapidly evolving industry. With a diverse team, we foster unique perspectives essential for reaching your most important consumers. Transparency is key, as we offer top-tier tools and visibility into our work, that maximizes client media investments. And we measure success in the sustained client relationships over a wide variety of industries including travel, hospitality, retail, ecommerce, political, education, B2B, auto, media, finance, consumer services and more.

OUR Culture & Values

Great work can happen anywhere, but there are a few core reasons why people choose to do it here.

Success is measured in meaningful relationships, rooted in loyalty and reliability.

Diversity is embraced in a culture that respects different backgrounds, experiences, and interests.

Teams are empowered to be passionate about an industry that we love.

We exhibit responsibility to our customers, community and industry.

Leading technology is always made better with people expertise.

Advocates for premium tech expertise & valuable community partnerships include:

xandr
414 Digital

Careers at Gigawatt

Delivering on the promise of digital media expertise starts with our people. Our team has skillfully navigated the opportunities presented by rapidly-evolving tech platforms and shifting media landscape, to propel our rapid growth.  If you’re ready for your next challenge and looking to work with a thriving team that rewards individual plus collaborative contributions, contact us at careers@gigawatt.media or check out our openings below.