🎧 Featured on the Business Ninjas Podcast: Smarter Media Strategies That Drive Real Results
We’re proud to share that Adam Parikh was recently featured on the Business Ninjas Podcast by WriteForMe—offering expert insights into how marketers can get more from their digital media investments in an increasingly complex landscape.
With digital ad spend at all-time highs and media formats evolving faster than ever, Adam shares how the right media partnerships can unlock better returns through:
✨ Smarter Targeting & Audience Segmentation
Moving beyond broad demographics, today’s top-performing campaigns rely on custom audiences powered by intent signals and behavioral insights. It’s about precision—not reach.
✨ Leaning Into Growth Channels
Emerging platforms like Connected TV and Spotify are gaining traction—and for good reason. These formats offer higher engagement and less competition when activated with the right media strategy.
✨ Relentless Optimization & Performance Analysis
Performance isn’t just set-it-and-forget-it. Adam emphasizes the need for real-time data analysis and iterative adjustments to make every media dollar count.
✨ Creative Testing & Personalization
With attention spans shrinking and digital noise rising, creative matters more than ever. Systematic A/B testing and dynamic creative optimization are now table stakes for relevance and performance.
Listen or Watch Now!
đź”— Tune into the full audio or video episode, with key highlights, at the Business Ninja shareable page here.
🎙️ Listen to this podcast on Spotify or Apple Podcasts here.
đź“ş Watch the video on YouTube here.
Let’s Talk About Your Media Strategy
Whether you’re looking for something new to power your next campaign or aiming to boost return from your current strategy, we’d love to help.
Contact us today to schedule a strategy session with our team at this link or the form below.
